We forecast the number of smartphone dating app users in the US will reach Dating apps like Match. For example, in a recent TV campaign, eHarmony encouraged consumers to virtually meet others, via its app, from the comfort of home. Dating apps began to see a lot more activity at the start of the pandemic.
10 facts about Americans and online dating | Pew Research Center
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The pursuit of romance has changed throughout history. In the digital age, algorithms play a significant role in establishing romantic connections as more and more people turn to online dating to meet potential love interests. Based on online dating statistics , there are more than 30 million online dating users in the United States.
People have always been creative when it comes to seeking romantic partners. The first personal ads in the US began appearing in journals and periodicals in the s. While these ads were first intended to help secure the financial security of marriage, these postings soon morphed into a means for people to seek the companionship of individuals with similar interests and concerns. Today, profiles on popular online dating services such as Tinder, Bumble, and OKCupid fulfill the same purpose.